Business Ethics and Ethics: Theoretical and Practical Analyses of the Possibility Of Ethics In Business.
The paper critically analyses the theoretical and practical ethical underpinnings of specific purportedly ethical approaches to businesses' socially responsible interventions in the commercial arena. The paper puts forward a theoretical model to describe and encompass the interplay of altruist and selfish behaviours in businesses' socially responsible interventions. It is suggested that both teleological and deontological ethical theory can be used to describe different kinds of corporate socially responsible interventions, and that any full and meaningful adoption of ethics in business requires awareness by management of the main calculus for making ethically coherent socially responsible market interventions. And, that meaningfully ethical interventions in business need management to consider the motives and consequences of their actions.
Keywords: Theoretical and Practical Analyses, Business Ethics and Ethics
Prof. David Alastair Lindsay Coldwell
Acting Head of School, School of Management, University of KwaZulu-Natal