International Students: A Valuable Resource for Effective Public Relations

Dr. James J. Wong
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International students while studying in the USA can be a valuable public relations resource. When they are involved with public relations activities international students can dramatically affect the impact of same. There are hundreds of private colleges and universities in the USA that are tuition-driven, and as such, are constantly seeking to recruit high school students. Here, international students can play a dramatic role in advancing both the undergraduate student recruitment program, but also do a lot to make their educational experience and cultural awareness/appreciation much better. Here details of a 4-year experience with such activity are illustrated together with the views of international students who have participated in same. Given the typically limited budgets and financial resources of many colleges and universities in the USA it demonstrates how globalization may play a very meaningful role in collegiate public relations with cost-effective results.

Keywords: International students, Globalization education, Effective public relations
Stream: Other or Stream Unspecified, Teaching and Learning, Globalisation
Presentation Type: Paper Presentation in English
Paper: International Students

Dr. James J. Wong

Professor, Marketing and Management, Harry F. Byrd, Jr. School of Business, Shenandoah University

1999 to date: Professor: Marketing and Management; Harry F. Byrd, Jr. School of Business, Shenandoah University; Winchester, Virginia 22601 USA. Internet-enabled and paperless classes in traditional classroom setting since 2001. Best Global Marketing Research Project (1/25) State of Virginia Governor's Award. "Convergent Marketing: A Case Example", American Marketing Association 12th Marketing for Higher Education Symposium (Denver, CO: November, 2001). Students in Free Enterprise(SIFE) Regional Champion Team 2001-2003. Center for Innovative Technology Grant Report: "Virginia as The Epicenter Bioinformatics (December, 2000).

Ref: H05P0876