International Students: A Valuable Resource for Effective Public Relations
International students while studying in the USA can be a valuable public relations resource. When they are involved with public relations activities international students can dramatically affect the impact of same. There are hundreds of private colleges and universities in the USA that are tuition-driven, and as such, are constantly seeking to recruit high school students. Here, international students can play a dramatic role in advancing both the undergraduate student recruitment program, but also do a lot to make their educational experience and cultural awareness/appreciation much better. Here details of a 4-year experience with such activity are illustrated together with the views of international students who have participated in same. Given the typically limited budgets and financial resources of many colleges and universities in the USA it demonstrates how globalization may play a very meaningful role in collegiate public relations with cost-effective results.
Keywords: International students, Globalization education, Effective public relations
Dr. James J. Wong
Professor, Marketing and Management, Harry F. Byrd, Jr. School of Business, Shenandoah University