How do Men and Women Communicate their Conceptualization of Success? A Comparative Study of Malaysia and New Zealand
Preliminary findings of PhD Study: "How do men and women communicate their conceptualization of success. A comparative study between Malaysia and New Zealand" Adida Yang Amri (Ms) The participation rate of women in the labour force globally is increasing but the actual numbers that reach the top echelon of any organization is small. Many studies have cited this as the reason why women are considered unsuccessful in the workplace. However, there are studies that have revealed that the criterion of holding top positions is not necessarily considered as a success factor for women. The majority of studies thus far have tended to use male concept of success to measure women's success in the workplace. This study will determine how women and men communicate their conceptualization of success and then try to answer the question: "How do men and women's conceptualizations of the successful woman compare". This study has a comparative element, with data being collected in Malaysia and New Zealand. It is a multi-site and multi-case study with several analytic foci: Which will incorporate two organizations based in Malaysia and two organizations based in New Zealand. As this study is a comparative one between research sites, the organizations selected are from two very different sectors and two different countries, and this will enable comparisons to be made more clearly. Twenty-two respondents were targeted from each organization for one-on-one in depth interviews. Comparisons will be made between respondents from Malaysia and New Zealand, between organizations, and between genders. The study is trying to find out how the average individual communicates or describes a successful woman. It is of course noted that the findings will only reflect the opinions of average Malaysians and New Zealanders from four specific organizations. The selection process maybe a little more complex for the Malaysian sites as ethnicity has to be taken into consideration Clear understanding of how women define and communicate the concept of success will help organizations as well as governments to implement relevant and effective development programs and policies for women.
Keywords: Women, Success, Comparative
Adida Yang Amri
PhD Student, Department of Management, University of Canterbury