Playing it by Ear: A Case Study of Multiple Intelligences in Typography Courses

By:
Professor Barbara Sudick,
Professor Frank Armstrong
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Each of us has unique abilities, ways of knowing and a voice that can be seen, heard and felt. Some people learn and communicate concepts verbally; others may prefer visual or kinesthetic means. In the mid-80s, about the same time that Apple introduced a more personal style of computing (giving voice to the individual user), Howard Gardner, Hobbs Professor of Cognition and Education at Harvard, introduced his revolutionary theory of Multiple Intelligences. As communications technologies evolved into the multi-sensory experiences of interactive multimedia, we began to recognize the individuality of our students' abilities and their potential to communicate typographic or visual information on multiple layers. This research paper (a case study based on a cross-disciplinary approach to teaching beginning and advanced Typography) will explore how an awareness of multiple intelligences helps students to understand their own personal voice and articulate content individually for an increasingly diverse audience. We'll also discuss the relevance of this approach to typographic design in a knowledge society, based on our complementary research (Sudick: multiple intelligences, the relationships between theatre and typography, meaning and context; Armstrong: relationships between music and typography).


Keywords: Visual arts, Performing arts, Graphic design, Typography, Music, Theatre, Interactive Multimedia, Interdisciplinarity, Multidisciplinarity, Multiple intelligences, Meaning, Context
Stream: Media, Film Studies, Theatre, Communication, Aesthetics, Design, Teaching and Learning
Presentation Type: Paper Presentation in English
Paper: Playing it by Ear


Professor Barbara Sudick

Associate Professor, Communication Design, California State University, Chico

Barbara Sudick is an Associate Professor of Graphic Design in the Department of Communication Design at California State University, Chico. She received an MFA in Graphic Design from Yale University, a BFA in Arts and Crafts from Kent State University and studied with Armin Hofmann and Wolfgang Weingart in Brissago, Switzerland. Barbara's work, as a principal in a Connecticut interdisciplinary design-photography firm, for Yale Repertory Theatre has received numerous national and international awards and has been published in design journals, including Graphis, the AIGA Annual, and Print. Barbara's primary area of research, exploring the role of context in design, was presented at the AIGA-Chicago FutureHistory conference in 2002, the Creating Communicational Spaces conference at the University of Alberta, Edmonton, in 2003 and the AIGA-Jacksonville Re:Charge conference in 2004.

Professor Frank Armstrong

Lecturer, Communication Design, California State University, Chico
USA

Frank Armstrong is a Lecturer of Graphic Design in the Department of Communication Design at California State University, Chico. He received an MFA degree in Graphic Design from Yale University in 1978 and a BA degree in Economics from the University of California at Los Angeles in 1971. From 1982 through 1996, Frank was creative director of Armstrong Design Consultants, a graphic and hypermedia design firm specializing in developing visual information systems for corporate, education, and healthcare clients. In 1989, Frank was named one of 24 significant contemporary innovators of typographic design in America by Professor Rob Carter at Virginia Commonwealth University. A four-page profile appeared in Carter's book, American Typography Today, published by Van Nostrand Reinhold. Frank's essay "Hearing Type" was recently published in Steven Heller's book The Education of a Typographer (Allworth Press, 2004) and Baseline Magazine (#42, Autumn 2003)

Ref: H05P0356