Visual Communication in the Century of the Brain: New Directions in Understanding the Meaning of Images
Without doubt, the most significant growth area of knowledge related to the study of the Humanities today lies in the realm of neuroscience and the way the brain processes information, appreciates its meaning, and decides to act on it. While sociological approaches have given us a wide range of understandings on the impact of visual messages, it will ultimately be neuroscience which will prove to be the solid analytical foundation upon which theories of the future are built. This verbal and visual presentation will define visual and verbal imagery in neurological terms, review the most significant areas of neurological visual processing, give an overview of how what we see becomes meaningful, and review the necessity of developing "visual intelligence" in response to our visual culture.
Keywords: Visual Communication, Neurology, Image, Visual Ethics
Dr. Ann Marie Barry
Assoc. Prof. of Communication, Boston College Department of Communication, Boston College